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Marketing Your Value by Michael Edmondson

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Appendix 1

Reading List – Books

•  Arden, Paul. It’s Not How Good You Are, It’s How Good You Want to Be (2003).Arden challenges readers to answer one simple question: how good do you want to be? This publication resembles a pocket “bible” for the talented and timid to make the unthinkable thinkable and the impossible possible.

•  Arden, Paul. Whatever You Think, Think The Opposite (2006). As a follow-up to the It’s Not How Good You Are publication, What You Think challenges the reader to think differently about a variety of topics. Such a format pushes people to get uncomfortable in their thinking so they can achieve a new level of achievement.

•  Cathy, S. Truett. How Did You Do It, Truett?: A Recipe for Success (2007).Truett opened his first ...

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