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Marketing Your Value by Michael Edmondson

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CHAPTER 7

Design Impressive Marketing Materials

Learning how to communicate your value is the most important skill you need to develop. This is true for everyone regardless of industry, type of work, or background. You need a long-term commitment to define yourself and your purpose so as to broadcast your strengths. “Give people a reason to pay attention to you. It’s your choice to do something worth talking about or not. The only people who stand out are those who want to.”1 Unfortunately, most professionals seldom practice this and, as a result, fail to realize their potential. Employers want candidates who can present a clear, concise, and compelling argument as to what they bring to an organization in terms of value, skills, and experiences. ...

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