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Marketing Your Value by Michael Edmondson

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CHAPTER 5

Create Your Plan of Action

The next step in building a personal brand is defining your plan of action (POA). Having a personal brand without a POA as to how to move forward is counterproductive to navigating your career. Creating a POA allows you to move forward and market your value amidst the chaos of today’s economy. Planning may seem trivial for some people but remember the words of Carnegie Mellon Computer Science Professor Randy Pausch, “You can always change your plan, but only if you have one.”1 A year after being diagnosed with pancreatic cancer, doctors gave him a terminal diagnosis: “3 to 6 months of good health left.” He immediately thought about how to market his value and navigate his career knowing that his life had a ...

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