O'Reilly logo

Marketing Your Value by Michael Edmondson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 4

Develop Your Positioning Material

By definition, positioning is a marketing term used to describe the process by which marketers create an image or identity in the minds of their target audience for a specific product, service, or organization. As a professional competing in today’s challenging economy, you need to position yourself in the minds of prospective employers in a clear, concise, and compelling fashion. Remember, no one will advocate for you. If you want to achieve and sustain professional growth, you must work hard at making sure that you position your value as effectively as possible. Professionals at every level have an expectation that their degree or experience will have immediate and obvious value in the job market. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required