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Marketing Your Value by Michael Edmondson

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CHAPTER 3

Assess Your Skills and Traits

Now that you have identified your purpose in step one and explored your relationship to success in step two, you can begin the process of assessing your skills and traits in step three. Access to overwhelming amounts of information anywhere, anytime, on any device is a central hallmark of our time. Therefore, “What you know matters far less than what you can do with what you know. The ability to solve problems creatively—and skills like critical thinking, communication, and collaboration are far more important” than your ability to memorize large amounts of information.1 All too often people are worried about what they know instead of how they process the acquisition of information and then apply that to ...

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