Book description
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.
The three realities you must understand to create a winning marketing plan.
Marketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….
Table of contents
Product information
- Title: Marketing Your New Business
- Author(s):
- Release date: August 2010
- Publisher(s): Pearson
- ISBN: 9780132378727
You might also like
book
Brilliant Marketing
Marketing. Everyone knows its really hard to do well and marketers have never been under so …
book
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition
Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms …
book
Marketing Plans for Services: A Complete Guide, Third Edition
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter …
book
New Business: Next Steps
‘ Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’ Robert Craven, author, Bright Marketing …
