Appendix B: Glossary
- @replies
-
Twitter term for using the @ symbol in front of a Twitter username to reply to or refer to someone, or to direct a tweet to them.
- applications (apps)
-
software to help users perform a specialised task.
- bitly
-
a service for shrinking down long URLs or web addresses.
- blog
-
a website created to share thoughts and opinions for others to see and comment on. Originally called a weblog.
- boards
-
a place to pin images on Pinterest.
- business network
-
your business connections.
- business page
-
Facebook page that can be used by a business to promote their brand and product.
- cheerleaders
-
people who love your product or service and tell their friends and networks.
- community page
-
Facebook page that can be automatically generated but can’t be edited or updated.
- content plan
-
a document that describes where your online content will come from and may incorporate themes, useful websites and other resources.
-
a global site that connects people socially.
- Facebook ads
-
adverts shown only on the Facebook network.
- Facebook Insights
-
provides analytics of your Facebook page.
- forums
-
an online space where like-minded people chat. Can be public or private.
- Google+
-
a social site for sharing, similar to Facebook.
- Google AdWords
-
allows you to create adverts that are shown online in searches and on web pages.
- Google Alerts
-
allows you to set up an alert to notify you when Google finds a post about the keyword you wish to monitor.
- Google Analytics
-
a free service ...
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