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Marketing to Win by Satish Mehta

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CHAPTER TWENTY

Stymied at The Indian Express

Earn success rather than await a gift.S.K. Mehta

On returning back to India, The Indian Express Group of newspapers asked me to join them as a consultant to rev up the business wing of their organization, particularly marketing. My friend and ex-colleague in TOI Nippy Singh was already working there. The chief executive and the editor-in-chief of this group was Shekhar Gupta, an extremely clever and energetic man.

STATE OF AFFAIRS

While the editorial wing of The Indian Express (IE) functioned fairly efficiently, except in time-keeping, the business side was a veritable mess. Sales of all brands, particularly IE, were either stagnant in a growing market or declining.

Distribution network had shrunk, ...

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