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Marketing to Win by Satish Mehta

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CHAPTER EIGHTEEN

Helping Decision-Makers in the India Today Group

Serendipity helps but it favours those who think and work smart.Unknown

On my return to Delhi, my friend and ex-colleague Nippy Singh asked me to provide consultancy to the India Today group, which was the leader in publication and marketing of magazines. And I accepted the offer.

With this, my thought-engine began inquiring about how this group began, how it had grown and how it was placed in its competitive zone. The thoughts and my desk-research findings are summarized below:

SUCCESS OF THE INDIA TODAY MAGAZINE

Their flagship general news magazine titled India Today was launched over 30 years ago. Right from the beginning, it served its readers with a rich diet of breakthrough ...

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