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Marketing to Win by Satish Mehta

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CHAPTER SIXTEEN

Adventures in Media

Never get stumped by an either/or choice. Tackle both.A dictum of The Times of India’s marketing division

FAMILIARIZING WITH THE TIMES OF INDIA GROUP

When I joined The Times of India (TOI) Group, it was already regarded to be a leader in media circles, but by a small margin. In fact, TOI was a strong clear leader in the English general news market only in Bombay. In Delhi, its circulation (sales) was far behind the Hindustan Times (HT) and just a tad higher than The Indian Express (IE). Both in Jaipur and in Patna, HT was the front-runner. In Lucknow, The Pioneer was still holding onto its traditional lead but was nibbled by both TOI and HT. In Bangalore, TOI was a weak player, and the leaders were the

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