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Marketing to Win by Satish Mehta

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CHAPTER FIFTEEN

The Goose That Never Laid Golden Eggs

Change is pervasive. Keep watching it.Anonymous

About the same time, I felt a strong urge to transform myself into an entrepreneur. Mr Haksar had already helped an associate, named R.S. Agarwal, to set up a number of companies and he asked me to join this venture and establish systems for its management and growth. I accepted the offer, resigned from ITC after 31 years of service and came to Delhi.

THREE BASIC SYSTEMS FOR A NEW VENTURE

In my way of thinking, a new venture to start needs three immediate operative systems to start with. These are monetary, people and operational systems.

In setting up the monetary system, I received enormous help from Rajiv, an unassuming but clever accountant ...

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