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Marketing to Win by Satish Mehta

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CHAPTER FOURTEEN

Crashing the Top Echelon

Cowards die many times before their deaths; the valiant never taste of death but once.Julius Caesar in Julius Caesar

PROMOTION TO CHAIRMAN, ITD

I was promoted to the position of Chairman of ITD in early 1980 and also elevated to the board of ITC. This was a momentous event. I had sweated all those 25 years, and was finally rewarded with being appointed as Director of the company. It happened in a very simple way.

I was called by Mr Haksar; he told me that from then on I would wear two hats, one as Chairman of Tobacco Division and the other as a member of his core team of directors. Then, the company’s secretary took over and completed the legal formalities, and I assumed my larger responsibility. I ...

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