Marketing to Win

CHAPTER THIRTEEN

The Top of the Marketing Hill

The fault, dear Brutus, is not in our stars, but in ourselves.Cassius in Julius Caesar

I felt very happy, even elated. It had been a long arduous climb ridden with potholes, diversions and hurdles with their number rising as time passed by. Through all this, I dribbled over the years to reach the goal post. Mine was not the case of unchallenged climb up the ladder at a fast clip, accelerated with double promotions. Serendipity never came to my aid. But opportunities did roll up my way not as the fresh and bright opening of new pathways but as chestnuts in the red hot fire like the near disaster of the Red Lamp’ ‘pack-change’ in Jullundur, the wide merchandising gap in Delhi, the massive invisible ...