O'Reilly logo

Marketing to Win by Satish Mehta

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER TWELVE

New Job as a Marketing Manager

When you expect more, you get more.Anonymous

REORGANIZING THE MARKETING DEPARTMENT

The position of the marketing manager in ITC was a newly created post. Traditionally, the four marketing services: product development, advertising, market research, and supplies (of manufactured stocks ex-factories) were headed by separate managers. While, usually, these four displayed considerable cooperation, yet there was a hiatus and several times they would be pursuing their pet projects rather than moving in the same direction.

There is some merit in the managers pursuing such projects, which, in their individual perception, are important and innovative because sometimes this would result in the creation of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required