O'Reilly logo

Marketing to Win by Satish Mehta

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER ELEVEN

Saving the Titanic

All things are ready if your mind be so.King Henry V in Henry V

However, we were not destined to stay together for another campaign. In the last week of December 1974, I was asked to proceed to Madras and take over South District.

I did not welcome this posting as I wanted to continue enlarging the scope of success achieved in the East, but higher-ups in the organization were keen on my move, as the South District was very big, accounting for over 50 per cent of ITC’s business, and for some time it had been flagging.

I was given a clear direction to hold the front, consolidate and advance. The South District, because of its size, had four branches at Madras, Bangalore, Coimbatore and Vishakhapatnam. I added ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required