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Marketing to Win by Satish Mehta

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CHAPTER NINE

Unlocking Product Development

Do your allotted action, for action is superior to inaction. And even the bare maintenance of your body will not be possible if you remain inactive.Krishna (to Arjun), Bhagawad Gita

The position of Product Development Manager was a coveted post. It was generally held by the grapevine that all those who got appointed to this position are marked out to be in the queue for the post of Marketing Director after additional experience of a few more years.

Although factually, this part of a very extensive and vibrant grapevine in ITC was largely correct, in my view, this was just a long happening coincidence. All I felt at that time was that after my several successes, selection for this post amounted to some ...

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