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Marketing to Win by Satish Mehta

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CHAPTER EIGHT

Power Broom Sweeps Clean

Two roads diverged in a wood, and I, I took the one less traveled by, And that has made all the difference.Robert Frost

I was no stranger to the Jullundur (now Jalandhar) branch, having been posted there 10 years earlier as Assistant Manager. My takeover of the branch was uneventful. Many of the staff were the same, though looking a bit older, a little greyer and a bit less exuberant. They gave me a rousing reception, feeling that someone who had cut his teeth in their branch has made it good by returning home as Branch Manager.

As I had reached Jullundur on a bitterly cold Friday morning in January 1969, I looked forward to the weekend that would give me enough time to acclimatize with this small Punjabi ...

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