Marketing to Win

CHAPTER SEVEN

Make the Sun Shine for Hay

There is nothing so powerful as an idea whose time has come.Victor Hugo

Soon after I arrived at Kanpur, I reported to the branch manager, A.G.R. Atkins, popularly called Bob. He was a ramrod-straight, lean six-footer with a long drawn-out face and a narrow forehead, with a finely back-combed hairdo. At first sight, he looked to me a typical Londoner. But he spoke in chaste English pronunciation, slightly forced, indicating that he had trained himself with considerable effort. His mannerisms were strictly according to Emily’s book of etiquette, and his style of management was also bookish. In fact, during my first conversation with him, he pulled out Arya’s booklet on maintaining labour discipline. He ...