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Marketing to Win by Satish Mehta

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CHAPTER FIVE

Building Your Competitive Resources

When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bounds.The Yoga Sutras of Patanjali

I had completed the long-drawn two-year period of pupilship, and just a day before I left for Ahmedabad, J.B. Singh communicated to me the good news of my promotion to the position of ‘Assistant’.

On reaching Ahmedabad early in the morning, I rested for a while, got ready, and at 10 a.m. reported punctually to the branch manager, Jagdish Dhawan.

Jagdish Dhawan had a self-effacing demeanour, well-meaning disposition, a restful style and a low-pitched voice, which to me was very comforting. He welcomed me, and then went on to say that my circle of responsibility ...

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