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Marketing to Win by Satish Mehta

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CHAPTER FOUR

Reviving Red Lamp in the North

Find your voice and inspire others to find theirs.Stephen R. Covey

After waiting for five minutes, Raj Chatterjee called me to his air-conditioned room. As I entered, he bellowed in his gruffly voice ‘Sit down’, while the mini whirlwind accompanying the command swished his large bushy moustache. I sat down on the nearest chair with a straight back and muttered, ‘Yes sir’, to give a sound effect to my arrival.

TASK FORCE CAMPAIGN

He continued, ‘Good! You have reported today, just in time. I have formed task forces to fight off the raging rumour that Red Lamp cigarettes’ blend has been changed, and also its length has been reduced along with the pack change from OPP (later I found out that this stood ...

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