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Marketing to Win by Satish Mehta

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CHAPTER TWO

Induction in Madras

The best way to predict the future is to invent it.Allan Kay

After a short gap of 10 days in Delhi, I travelled to Madras (now Chennai) and reported to the manager of the Madras branch on 1 January 1955. I knew his name was Ian Mckersie, but was pleasantly surprised to perceive his overall casual appearance, dressed in a light yellow half-sleeved silk shirt with top three buttons open, loose-fitting trousers and sleek shoes. He looked somewhat like Frank Sinatra, almost as romantic.

As I reached near his table, he beckoned me to sit and said, ‘Welcome to the Madras branch’ and went on to say, ‘Induction programme for you is ready. For the first month, you will learn the office procedures. Then for the next two ...

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