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Marketing to Win by Satish Mehta

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CHAPTER ONE

Found Fit for ITC

Time keeps on slippin’, slippin’, slippin’ Into the future… Fly like an eagleSteve Miller Band

After I graduated from St. Stephen’s College with an economics honours degree (1951), and from the Faculty of Law at the University of Delhi with a professional legal degree (1954), a well-informed aunt of mine suggested that I should try to get a job at the Imperial Tobacco Company of India Ltd (ITC) because she knew the organization was looking for young educated Indians to fill up their start-up positions.

In those days, ITC, among a few others, was regarded to be an outstanding company—very British, very regal and very prestigious. By tradition, foreign companies were generally disposed towards choosing sons of Indian ...

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