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Marketing to Win by Satish Mehta

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Bibliography

Selling

Bechwith, H. (1977). Selling the Invisible. New York: Warner Books.

Miller, H.B. and S.E. Herman (1989). Conceptual Selling. New York: Warner Books.

Phelps, D.M. (1953). Sales Management. Homewood, Ill.: Richard D. Irwin.

Marketing

Barnes, J.G. (2000). Secrets of Customer Relationship Management. New York: McGraw-Hill.

Barwise, P. and S. Meehan (2000). Simply Better. Boston, Mass.: Harvard Business School Press.

Cialdini, R.B. (1987). Influence—The Psychology of Persuasion. New York: Quill/ William Morrow.

Curry, J. and A. Curry (2000). Customer Marketing Method. New York: The Free Press.

Evans, P. and T.S. Wurster (2000). Blown to Bits. Boston, Mass.: Harvard Business School Press.

Godin, S. (1999). Permission Marketing: ...

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