Marketing to Win

Acknowledgements

This book is based on my long history of marketing experience, involving building up of resources, formation of new structures, exploration of new pathways, creation and launch of new brands, search of latent trends, formation of battle-worthy teams, erection of barriers, and welding together of ideas, skills, tools and people into organizations for achieving specific goals. In doing so, many people have, in an indirect manner, contributed to its content through their interactive influence on me, and I thank them all for it.

Of these people, I would like to specially mention the names of seven persons who gave me inspiration to succeed and fostered my confidence. These people are Ajit N. Haksar for inspiration to succeed, Anand ...