About the Author
Corey Padveen is an industry-leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International (http://t2marketinginternational.com), an award-winning marketing consultancy that has worked with some of the largest brands in the world over its 30-year history.
Corey’s background in economics is focused largely on econometrics — economic statistics — which has allowed him to develop unique, first-of-their-kind approaches to analyzing marketing data and identifying new opportunities for t2’s clients. He has pioneered the concepts of social equity, which has provided a basis for an expansive study on new media measurability, and Responsive Branding, a proprietary concept that leverages vast amounts of market data to develop more effective strategies.
The highly in-demand nature of Corey’s expertise has led to him speaking at conferences, summits, and corporate events all over the world. He contributes regularly to a variety of online and print publications, including Search Engine Journal and Social Media Today, and is the primary author for t2’s corporate blog, as well as his personal blog, CoreyPadveen.com. He is Google AdWords and Analytics certified and received his BA in Economics from McGill University in Montreal.
On a personal side, Corey loves dogs, tries his best to impress the world with his cooking on Instagram, ...
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