IN THIS CHAPTER
Analyzing common mistakes marketers make with Millennials
Outlining how to avoid making these mistakes in the future
In this chapter, you may find yourself nodding your head each time I cover a particular mistake. That’s because the majority of marketers have either made or might make these missteps when building out a Millennial marketing strategy. (If you have, don’t worry; you’re not alone!)
Not all these mistakes are necessarily going to lead to a failed campaign, but they can make achieving your objectives more difficult or increase the cost of running a campaign. Simply taking note of these common blunders and keeping them top of mind as you build out your Millennial marketing strategy is a good step in the right direction toward achieving your goals with the fewest hurdles possible.
Baby Boomers often have the opinion and perception that Millennials are spoiled, entitled, and lazy. That last trait is the result of the growth of the demand economy among Millennial consumers. Millennials want access to goods and services at a moment’s notice, and they don’t want to have to go very far to get them. They also would much prefer to open an app and press a button or access a ...