O'Reilly logo

Marketing to Millennials For Dummies by Corey Padveen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11

Conducting a Millennial Marketing Strategy Audit

IN THIS CHAPTER

check Identifying key strategic elements

check Measuring against benchmarks

check Determining features in need of improvement

The identification of new opportunities is the cornerstone of every successful marketing strategy. To guide your decisions, you need to conduct frequent, planned audits. You also need to consider unplanned audits when key elements change on short notice.

In this chapter, you focus on analyzing and modifying the strategies you’ve implemented to build your audience.

Cornerstones of a Strategy Audit

Not every audit will consist of the same elements, and not every audit will be comprehensive, but certain key elements are regularly going to play a part in your audits, both large and small:

  • Analyzing the foundation of your program
  • Reviewing the progress you’ve made towards your objectives
  • Measuring against your established key performance indicators, or KPIs
  • Identifying new opportunities rooted in your data

Reviewing the Foundation of Your Strategy

You should consider several foundational elements when you begin to formulate your Millennial marketing strategy. The elements described in the following ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required