IN THIS CHAPTER
Reaching Millennials on Instagram
Developing an Instagram strategy
Reviewing best practices on Snapchat
If you expect to captivate a Millennial audience using social media, one primary focus should be mobile. (The steps to developing a comprehensive mobile marketing strategy are covered in Chapter 10.)
In this chapter, you develop a more robust understanding of the social networks that function primarily, if not entirely, on mobile. You find out how you can strategically leverage these applications and networks to effectively engage Millennials.
Two networks with entirely mobile experiences are Instagram and Snapchat. Both of these networks have seen explosive growth. While Instagram is owned by Facebook and shares several marketing and business tools with its parent company, you need to take an entirely different marketing approach on Instagram.
Being aware of the following characteristics can help you develop your strategies for these two networks: