IN THIS CHAPTER
Understanding your Twitter audience
Developing content for Twitter
Reaching Millennials with video content
When people think of modern, new media communication, one of the characteristics that almost certainly comes to mind is its bite-sized nature. A question often asked by or to marketers is, “What’s your 140-character pitch?” (Twitter communications are limited to 140 characters.) Several micromedia examples exist across multiple platforms, but the example that fits most neatly into a Millennial marketing strategy is Twitter.
In this chapter, I look at the ways you can leverage Twitter to reach your Millennial audience. I also look at the types of video content you can create to engage Millennials.
Twitter once served as a medium through which celebrities shared information on their day-to-day lives. Now, 63 percent of users claim to reference it as a primary news source (Pew); 81 percent of Millennial Twitter users check in daily (Twitter); and 15 percent of Millennial users check in more than ten times per day (Twitter).
Here are a few traits about Millennials ...