Part 2
Creating Your Millennial Marketing Strategy
IN THIS PART …
Establish the foundation of your strategy through the strategic discovery and analysis of data.
Connect with Millennials on both traditional and new media in creative ways.
Build a strategy that unifies every utilized type of media, both online and offline.
Create a mobile strategy that connects with Millennials on the move.
Audit your individual initiatives and overall strategies in order to measure their effectiveness.
Get Marketing to Millennials For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
