About the Authors
Jeff Fromm is the executive vice president at Barkley, the largest 100 percent employee-owned advertising agency in the United States. In addition to his marketing degree from The Wharton School at the University of Pennsylvania, Jeff has more than 25 years of brand marketing experience. On behalf of Barkley, he spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. Jeff is the founder of Share.Like.Buy, a Millennial insights and marketing conference, and the lead editor of a blog, www.millennialmarketing.com.
Barkley believes that creativity and innovation can change the world. Fiercely independent, Barkley’s goal is to help build the biggest future possible for its clients. ...
Get Marketing to Millennials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
