Marketing to Millennials

Foreword

It feels like yesterday when my husband and I bought our oldest daughter her own personal computer. One night, my husband and I wondered why it was so quiet in the house. We thought the three kids—our oldest daughter and our twins—were upstairs in their rooms, sleeping or doing homework. When I went upstairs to check, I found them sitting on my oldest daughter’s bed hunting and pecking on the computer with the television on and the radio playing. They were completely enthralled with the new technology in front of them, while simultaneously listening to music and watching TV. This capability to multitask with various kinds of technology immediately stood out to me. With a constant connection to the outside world, I knew my children’s ...