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Marketing to Millennials
Reach the Largest and Most Influential Generation of Consumers Ever
by Jeff Fromm and Christie Garton
Marketing to Millennials by Jeff Fromm and Christie Garton, available in print and as an ebook, is an enlightening look at this generation of consumers, who wield $200 billion in buying power and are the largest generation of consumers so far. It is a practical plan for earning their trust and loyalty. Based on original market research, the book reveals how Millennials:
• Value social networking and aren’t shy about sharing opinions
• Refuse to remain passive consumers—they expect to participate in product development and marketing
• Demand authenticity and transparency
• Are highly influential—swaying ...
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