ENDNOTES
INTRODUCTION
1Jeremy Finch, “What Is Generation Z, and What Does It Want?” Fast Company, May 4, 2015, http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want
2“Activities of Kids and Teens-US,” Mintel Reports, November 2013
3Our calculations are based on data from 2015 USDA child expenditures, 2016 US Census data, and 2016 Bureau of Labor Statistics consumer expenditure data. Contact authors for a copy of our analysis.
METHODOLOGY
1Source: Barkley Inc. and FutureCast, LLC., “Getting to Know Gen Z: How the Pivotal ...
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