APPENDIX: MAINTAIN COPPA COMPLIANCE
Disclaimer: We’re marketers, not lawyers. So the following is meant as a word of caution, not as legal advice. That said, a book about marketing to Gen Z would be incomplete without mentioning the guidelines that govern marketing to the youngest of this generation, those under the age of 13.
As we’ve mentioned, Gen Z learned to swipe before they could even speak. They’ve never known a world without unprecedented access to information online. Likewise, as the world becomes increasingly digital, it’s easier than ever for brands to communicate directly with specific consumer segments, including children under 13. Through websites, mobile apps, Internet-enabled gaming devices, and even connected toys and other ...
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