Marketing to Gen Z

ACKNOWLEDGMENTS

A project like this takes a village. And we had a great and active group of villagers from the early days of conceiving this work.

This project first took shape with the teams at Barkley and Future-Cast creating and publishing a massive consumer research study called “Getting to Know Gen Z” that included secondary analysis across a broad range of sources, followed by both qualitative and quantitative consumer studies. We completed this research work to ensure we had the deepest possible view of Gen Z. For the efforts of all our partners, we say thank you to Joe Cardador, Ph.D., Tim Galles, David Gutting, Brad Hanna, Shelby Haydon, Skyler Huff, Chad Nicholson, Jason Parks, Brendan Shaughnessy, Leah Swartz, Greg Vodicka, Meg Zych, ...