CONTENTS
2 Four Approaches to Successful Marketing
3 Three Key Questions in Marketing
4 Market Research and Market Intelligence
8 Achieving Competitive Advantage
11 Four Principles of Marketing Strategy
13 Military Principles of Marketing Strategy
14 Marketing Tactics of Diversion and Dissuasion
15 Practice the “Firstest with the Mostest” Strategy
16 Use the “Hit ’Em Where They Ain’t” Strategy
18 Creative Marketing Growth Strategies
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