Index

Numbers

3D printers, 60

3DSystems, 60

8x8, Inc., reinvigorating dormant prospects, 272-273

15-minute demos, 110

30- to 45-minute road show pitch, 110

A

Aaker, David, 345

ABLE Faucets

price response, perceived customer value, 87-90

price-concept testing, 85-87

About.com, 105

accelerators, 335-336

adaptive testing, 42, 46

advantages of

of being a franchisee, 209

franchising, franchisor’s point of view, 213-214

advertising

CAC (customer acquisition cost), 139

digital advertising, 139, 163-164

display ads, 164-166

Facebook, 172

search engine optimization, 166-169

SoLoMo, 172

improving, Hindustan Unilever Limited, 145-147

improving productivity, 141-145

Victoria’s Secret, 147

large firms, 139-140

lead generation, 265

media planning, 155-158 ...

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