Praise for Marketing That Works
“A comprehensive look at ways to increase enterprise results through efficient marketing.”
—Bill Campbell, Chairman, Intuit
“The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands.”
—Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret
“Practical guidance for creating sustainable value from marketing for companies of all sizes.”
—Mark Leslie, former CEO and Chairman, Veritas
“Finally a marketing guide that is supported by research and validated by real business examples.”
—Catherine Muriel, Chief Marketing Officer, E-Loan
“Marketing and sales excellence ...
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