References

Anderson, J. R. (1990). Cognitive psychology and its implications (3rd ed.). New York: W. H. Freeman and Company.

American Marketing Association. http://www.marketingpower.com.

Hill, M. E., & Cromartie, J. (2004). That which is “not”: forgetting…, CMC: Consumption, Markets & Culture, 7(1), 69–98.

Hill, M. E., & Cromartie, J. (2007). An indefinite consumer(s). Entertext, 6(3), 245–271.

Hill, M. E., & McGinnis, J. (2007). The curiosity in marketing thinking. Journal of Marketing Education, 29(1), 52–62.

Hill, M. E., McGinnis, J., & Cromartie, J. (2007). A marketing paradox. Marketing Intelligence and Planning, 25(7), 652–61.

Hill, M. E., McGinnis, J., & Cromartie, J. (2007). The obstacles to marketing thinking. Marketing Intelligence ...

Get Marketing Strategy in Play now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.