When you pick up a book, you may ask yourself whether it is really worthwhile to read. After all, we all live very busy lives, and if we are going to devote time to reading, we want it to be pleasurable and informative. The title might have caught your eye as something interesting, or perhaps it was something in the table of contents. You might read the foreword to get a better sense of what is inside, which is where we are here. Who would be interested in this book and what does it have to offer? I’ll start with the first question.
“Marketing Strategy in Play: Questioning to Create Difference” is for anyone interested in marketing, whether you are just starting out or have been in the field for many years. Those in the industry who ...
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