References

Bonner, Joseph M. and Walker, Jr., Orville (2004, May). Selecting influential business-to-business customers in new product development: relational embeddedness and knowledge heterogeneity considerations. Product Innovation Management, (Vol. 21), pp. 155–169.

Cooper, Robert G. (2011). Winning at new products: creating value through innovation (4th ed., p. 60). New York, NY: Basic Books.

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