Marketing Strategy for Small- to Medium-Sized Manufacturers

Making Sense of It All

I call this the “gestalt” of strategy—trying to make sense of all the data and information and come up with a unified, coherent plan to achieve the desired growth. Strategy development should be about gaining insights—and you cannot get it without data, analysis, and information about C-P-M™. I equate developing strategy from the various and disparate data to that of people describing what they see in the Rorschach inkblot.1 There is considerable subjectivity in interpreting both the inkblot and the data and information from C-P-M™. But while interpretation of the inkblot is based on an individual’s emotions and experiences, the data and information derived from C-P-M™ is based on facts that should reduce guesswork in its ...