Indirect Competitors—the Silent Killers
Competition to this point dealt with direct competitors—companies that make identical or similar products, such as conveyor rollers, steel pipe, saw blades, vision inspection systems—that are designed and built to perform some specific action, solve a problem, lower cost, last longer, or provide better quality. There are other products and technologies, however, that perform similarly but might solve a problem differently or use a different technology.
Forashe International developed an adhesive it felt could be used in manufactured housing to join wood parts, such as studs and rafters rather than using nails, hammers, or nail guns. Paslode, Dewalt, Makita, Neiko, and Bostitch, who make nail guns, would ...
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