Marketing Strategy for Small- to Medium-Sized Manufacturers

Roy Bob

In my early years as a private sector consultant, the company for whom I worked took an approach similar to C-P-M™ in discovering opportunities to reduce clients’ costs and make them more efficient. Our recommendations, based on rigorous and thorough analyses, often called for major restructuring of plant layout and workflows, equipment modifications and upgrades, methods and procedures, quality control, and management information and reporting systems. Many clients balked at the scope of our recommendations although our findings were dead right on, substantiated, and logical. One of our senior partners, an astute and crusty old southerner, shared some of his insight in the context of explaining clients’ reaction to and often skeptical ...