Two Success Factors
SMMs’ success depends on deciding if they are ready to grow—truly committed to invest the time and expense to fully analyze their situations and take the necessary steps to successfully develop and execute a growth plan based on:
• Knowing costs and margins
• Determining if existing or new customers and products are needed to attain desired growth
• Gaining insights into why products and services have or lack competitive advantage, and
• Better understanding markets and where opportunities exist for new customers and products.
They also must make sure good there is a sound financial base—sustainable working capital, cash flow, or credit—before pursuing growth.
This book presents several illustrations and examples by which ...
Get Marketing Strategy for Small- to Medium-Sized Manufacturers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
