Crafting Goals, Objectives, and Strategies from the Bottom Up
Previous chapters have discussed the C-P-M™ process and explained how to analyze and evaluate the firm’s financial situation, quotations and lost orders, customers, products, and markets for the purpose of answering the C-P-M™ question, “Given our customers, products, and markets, what should we do with the business?” At this stage in the strategy development process a company would have compiled a lot of data and information and now has to apply it to chart out a course of action intended to produce the desired growth.
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