Marketing Research and Competitor Information
General business principles say that a company should have information about its markets and competition when developing a business, sales, marketing, or growth strategy. Yet my experience and SMMs’ responses to the questionnaire show that SMMs do not have good data and information about their markets. The following Tables 44, 45, and 46 summarize companies’ responses to the questionnaire regarding marketing research and knowledge about their markets.
Table 44. SMMs’ Marketing Research and Segment Definitions
Table 45. Know Number of Establishments
Table 46. SMMs’ Knowledge of Competitors ...
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