Product Analysis and Product Management
Products and product management were the fifth most-cited sales and marketing problem of the 126 companies following (1) marketing, marketing research, analysis, and knowledge; (2) sales force capabilities, performance, and sales coverage; (3) competitor intelligence, differentiation, and competitive advantage; (4) and prospect and lead generation. Some of the companies’ comments pertaining to products and product management included:
• Limited market knowledge, foreign competition, poor customer awareness of company’s capabilities, lack of quality leads, declining market share, limited sales personnel, insufficient product capabilities;
• Lack of products with a universal application and appeal; ...
Get Marketing Strategy for Small- to Medium-Sized Manufacturers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
