Marketing Strategy for Small- to Medium-Sized Manufacturers

OTHER TITLES IN THE Marketing Strategy COLLECTION

Naresh Malhotra, Georgia Tech, Collection Editor

• Developing Winning Brand Strategies by Lars Finskud

• Conscious Branding by David Funk and Anne Marie Levis

• Marketing Strategy in Play: Questioning to Create Difference by Mark Hill

• Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta

• Building a Marketing Plan: A Complete Guide by Ho Yin Wong, Roshnee Ramsaran-Fowdar and Kylie Radel

• Top Market Strategy: Applying the 80/20 Rule by Elizabeth Kruger

• Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson

• Strategic Marketing Planning for the Small- to Medium-Sized Business: Writing a Marketing Plan by David Anderson ...